MARKETING
TROYLABS
Making startup culture impossible to ignore on campus.
ROLE
Head of Creative
TEAM
TL Studio
TIMELINE
Feb 2025 - Ongoing
SKILLS
Marketing
Film Production
Content Strategy
THE CONTEXT
What is TroyLabs?
TroyLabs is USC's flagship, student-run startup accelerator. It runs on team of 45 members across five internal divisions—design, product management, engineering, marketing, and finance—each working directly with our startup clients to build and grow their ideas.
Since 2016, TroyLabs has helped build over 70 companies, raised $3M+, and successfully ran two core programs: BUILD, where those five divisions work directly with startup clients; and DEMO, USC's largest student entrepreneurship conference with 1,000+ attendees and 50+ tabling startups.
THE PROBLEM
A brand without a creative voice.
TroyLabs had the programs, the talent, and the numbers to back it up—but no dedicated team to tell our story.
Content was an afterthought. So I founded TL Studio, TroyLabs' first in-house creative team, to give the brand the identity it deserved.