PRODUCT DESIGN
SUMMIT
Growing consumer brands for AI search engines.
ROLE
Co-Founder & Product Designer
TEAM
1 Product Manager
2 Developers
TIMELINE
Sep 2025 - Ongoing
SKILLS
UI / UX
User Research
Brand Design
THE CONTEXT
Meet the people behind it!
On September 2025, I was placed into a 10-week startup incubator at USC (LavaLab), forming a team of 2 developers and a product manager. We pitched a new product idea every week, had hundreds of user interviews, and endless scrapped ideas!
My awesome teammates!
Lucas Rival
PRODUCT MANAGER
Ka'ren Mkrtchyan
DEVELOPER
Amir Mamoon
DEVELOPER
THE PROBLEM AND RESEARCH
There's a new age in marketing.
Having worked in marketing and growth roles across a range of brands, I’ve seen firsthand how ambiguous earning visibility is for brands–keywords, backlinks, page position, etc. Entire strategies have been built around clicks and traffic.
But in AI search, there are no pages to scroll. There’s just one answer–and it’s generated. Visibility is no longer about ranking, it’s about being included. For growing brands, that shift is everything: if they’re not generated, they’re not discovered.
